Active Fund Intelligence

The data standard for active fund management.

For Fund Managers
For Companies

Trusted by leading active managers, allocators and companies worldwide.

For fund managers

See your fund — and the market you operate in — clearly for the first time.

Every week, AFI shows experienced fund managers something about their fund, their peers, or their market that they have never seen before.

Because until now, this view of the market simply didn’t exist.

1,900+
Active funds
$8tn
AUM covered
17 yrs
History
What fund managers discover

The View Fund Managers Can't Get Anywhere Else

These are real examples of what AFI reveals — often for the first time — when managers see their fund through the lens of the wider active market.

01
Proving genuine conviction
A PM discovers their position is held by only a handful of peers — and their fund carries the largest active weight across all of them. For the first time, differentiation is provable, not just claimed.
Portfolio manager, International equity fund
02
Confirming fund identity
An investment director uses turnover data to verify — with evidence — that their fund is genuinely buy and hold versus peers. The pitch deck now has data behind it that allocators can't challenge.
Investment director, UK equity fund
03
Spotting crowding early
A PM sees how many funds now own the Mag 7 names — and at what weights. They restructure how they talk about their tech exposure before the next allocator meeting.
Portfolio manager, Global Equity fund
04
Validating the Opportunity
After identifying a compelling healthcare restructuring story, a fund manager used AFI to assess institutional positioning. Years of fund closures had left ownership unusually low, providing additional conviction that the market had yet to fully recognize the opportunity.
Portfolio manager, Global Emerging Markets fund
The market reality

Crowding is no longer the exception. It's the market.

Active managers have always operated with an incomplete view of the market they compete in. They know their own book. They see peers occasionally — usually when it's too late, in a mandate pitch or an allocator review.

AFI changes what's possible: a systematic, monthly view of how active funds in your universe are collectively positioned — not mixed with managers from other markets, but benchmarked precisely against the peers you actually compete with.

2,000+ funds across 7 specialist universes. Every manager seen in the context that actually matters.

Most managers have instincts about their differentiation.
AFI gives them the evidence.

75%
of global active funds now own Microsoft — up from under 20% a decade ago. Crowding has become structural, not cyclical.
Global equity universe
92%
of GEM funds own TSMC. Do you know exactly how your positioning compares to every peer in your universe?
Emerging markets universe
Active Fund Intelligence

AFI connects two essential lenses — across every stage of your investment process.

From the moment you consider a position to the moment you defend it in front of an allocator, AFI provides the context that was always missing.

Market Intelligence
How the active universe is collectively positioned. Where capital is crowded. Where it's rotating. Where ownership cycles signal early opportunity. The context that should sit behind every portfolio decision.
Competitive Intelligence
How your fund compares to every peer. Which positions genuinely define you. Which are consensus. How you appear to an allocator comparing you against forty others — before they tell you.

· Where AFI fits

01 — Research
Idea generation & cycles
Know where conviction is building before it becomes consensus. Identify momentum stocks gaining traction across your peer group, unloved companies where active managers are rotating out — and contrarian opportunities where early re-engagement is beginning.
02 — Construction
Portfolio identity & sizing
Before you add a stock, know what kind of position it will be — differentiated, consensus, contrarian or late. Build your fund's positioning deliberately. Know where your genuine active bets sit versus the peer group and size them with full peer context.
03 — Risk
Competitive positioning
Understand which positions are genuinely unique to you, where you carry the largest weight among peers, and which holdings are lightly owned across the active universe. Know exactly where you are differentiated — and where you are not.
04 — Distribution
Pitching your USP
How differentiated are you versus the benchmark — and more importantly, versus active peers? How original are your ideas? Where does your portfolio construction diverge from the crowd? AFI quantifies your overlap with other active funds and proves your case with data, not just narrative.
WHY COPLEY?

Copley created AFI — the only intelligence built exclusively for active management

  • →Sole focus on actively managed funds — we do not cover passive
  • →1,900+ funds, $8tn AUM, 17 years of history — this is the market, not a sample
  • →Proprietary methodology that isolates true active conviction from passive index exposure
  • →Trusted globally by leading managers and allocators — with near 100% client retention
  • →Expertise in peer group analysis and market structure unmatched in the industry

Our Coverage

AFI connects two essential lenses — across every stage of your investment process.

AFI tracks 2,000+ active equity funds across 7 specialist universes — each analysed in isolation, so every manager is benchmarked precisely against the peers they actually compete with.

Global equity
360
funds · USD 1.5tr AUM
Emerging markets
365
funds · USD 650bn AUM
USA equity
300
funds · USD 4.3tr AUM
UK equity
300
funds · USD 200bn AUM
Asia ex-Japan
170
funds · USD 80bn AUM
China equity
300
funds · USD 80bn AUM
International equity
300
funds · USD 1.1tr AUM

Full universe detail and coverage methodology on the Coverage page →

See AFI in Action

See exactly what AFI does

See the actual data behind the funds — live dashboards, peer benchmark reports and ownership cycle analysis, the same outputs you'd receive as a client from day one. Book a call to see it firsthand.

  • → Live Dashboard Walkthrough – Explore the latest positioning trends, from top-down country and sector views through to individual stocks.
  • → Your Benchmark Report – See exactly how your fund differs from peers, with the key positioning insights explained.
  • → Downloads & Functionality – Learn how to filter, compare, export and customise the data for your own workflow.
  • → Questions & Discussion – Ask anything you like about the data, methodology or how the platform can support your investment process.

Every demo is tailored to your market, your funds and your questions.

Terms and Conditions

By purchasing an Investor Positioning Report, you agree to our full Terms and Conditions.

View Terms and Conditions →